I. Keep it intimate: we're offering an experience where brides can get on a personal level with vendors in a beautiful, inspirational, stress-free environment
     ‣ Allow just one vendor/company per category (hand-selected people we know, trust and love)
           • Wedding planner (Amanda Reed Weddings)
           • Photographer (Corrie Childers Weddings)
           • Videographer
           • Florist
           • Venue
           • Caterer
           • Photo booth
           • DJ (Brock?)
           • Decor rentals
           • Lighting design
           • Bridal shops (Joon Bridal?)
           • Menswear
           • Cake artist
           • Hair stylist
           • Makeup artist
           • Calligrapher/print shop
           • Bartender
           • Counselor/marriage expert?
     ‣ Not every vendor has a group speaking/teaching part
           • 2 or 3 vendors present to the entire group of brides + have a booth
           • 3 or 4 vendors have a small group session to dive deeper to help + have a booth
           • Remaining vendors have a booth or table set up for brides to browse & connect with individually


II. Make it beautiful & inspirational: Every vendor involved brings their A-game and create an environment rich with the things that make weddings visually & emotionally appealing. High end current & future trends, targeted to our ideal client.
     ‣ Florals on tables & accents
     ‣ Beautiful, boutique style calligraphed/printed program
     ‣ Wedding gowns on dress forms/racks
     ‣ Rental furniture sitting area(s)
     ‣ Unique lighting
     ‣ Photobooth
     ‣ Attractive catering setup (plated lunches & waitstaff would be a plus)
     ‣ Live hair & makeup demo? Free makeovers?
     ‣ DJ (music during arrival and departure time, music & games during lunch?)
     ‣ Display of wedding images, large canvases, albums, etc
     ‣ Wedding films on large screen


III. Educational aspect: We're not trying to teach brides how to plan their own wedding, but provide specific help for the choices they are going to have to make for their wedding regardless of if they hire a planner or not.
           • Entire group presentations: About 30 minutes each, 2 or 3 primary vendor speakers
                 ◦ Projector or TV available with A/V hookups
                 ◦ Wi-Fi available
           • Small groups: about 30-45 minutes, 3 or 4 different specialty groups led by different, secondary vendors
           • Offer printed material, "Bride Guide"
                 ◦ Workbooks? (goal: to give a taste of the steps to take, but also make it clear how much easier it would
                    be to work with an expert)
                        - Workbook for creating a great timeline?
                        - Workbook for creating a realistic budget?
                        - Workbook for creating a family photo grouping list?
                 ◦ Reference/check lists (i.e. what to bring for bridal details, what to have for bridal prep like music, snacks, etc)
                 ◦ Vendor catalog?
                 ◦ Special offers from vendors?
           • Topic ideas (+Q&A):
                 ◦ Timeline creation/rundown of the typical flow of a wedding day
                 ◦ How to know a great planner/photographer/florist/etc when you see one (questions to ask, industry
                     standards, contracts, insurance, red flags, etc)
                 ◦ Creating your floral/food/alcohol budget
                 ◦ Typical planning time table
                 ◦ First look pros/cons
                 ◦ How to take full advantage of your venue layout/features/areas/offers
                 ◦ Makeup options & considerations, like airbrush vs. traditional makeup, scheduling
                 ◦ How to choose & style unique, non-traditional menswear
                 ◦ Creating insanely good reception good lighting
                 ◦ How to have the best chance of getting your wedding published
                 ◦ Importance of light to your wedding photos
                 ◦ Finding the best light (choosing the time & direction of your ceremony, a great place to get dressed, etc)
                 ◦ Making the most of your time as an engaged couple, making time for yourselves so you stay connected to
                    each other
 

IV. Tentative schedule: Spending enough time on each topic to be informative, but not so much to be boring. We'll have Q&A opportunities & the ability to choose a topic to visit more thoroughly with an expert in a small group.
     ‣ 4-5 hours
           • 3 presentations before lunch (~30 mins each, 15-20 minute presentation and then Q&A -or- panel style Q&A after all
             presentations)
           • 30-45 minute catered lunch & mingling
           • 30-45 minute small group session
           • Remaining time to browse booths & talk 1-on-1 with vendors


V. Who are we marketing to & why?
     ‣ Who?
           • Couples with healthy budgets who might be tempted to try to DIY something instead of hiring a professional vendor
           • Couples who know they want to hire great vendors but are overwhelmed at the options
           • Brides who are just excited about wedding planning and want to be around other brides talking about weddings
     ‣ Why?
           • To impress on couples how important it is to have excellent vendors
           • To give couples a good starting place pointed in the direction of excellent vendors
           • To provide clarity on some of the parts of weddings that can be mysterious if you've never been involved with
              planning one
           • To have fun!


VI. Benefits to vendors
     ‣ Each vendor being the only representative of their category has the opportunity to present themselves as an authority
        in their wedding niche, gain trust & collect quality leads
           • i.e. Impress on them all the ways a planner relieves stress, sharing some of the facets to planning an event and
              encouraging them that their friends & family should be able to enjoy the wedding instead of working
           • i.e. Show them how much experience it takes for a photographer to deliver great wedding imagery, how an
              inexperienced photographer can ruin their memories
           • i.e. Educate them how florals can make or break the design of a wedding, how important having a great florist is
     ‣ Provide an educational environment in which to acclimate couples to how much things cost & what to expect
     ‣ Share industry knowledge of what red flags to look for when looking for a vendor
           • Educating & reducing the likelihood that each couple will choose a vendor that will fail them
           • Increasing the likelihood that each couple will choose legitimate vendors that deserve great clients & will give an
              outstanding experience, bringing up the whole industry


VI. Logistical & financial considerations
     ‣ Seats: 30-40?
     ‣ Ticket price: $150-200?
     ‣ Vendors
           • Are they paying to participate or are we paying them for their services? 
           • There is major value for each vendor being able to participate in the show as the only person in their category, so
              perhaps they should pay for the opportunity (just like how they'd rent a booth at a bridal fair)
           • Or maybe it's a huge vendor relationship building opportunity & everybody is involved for free
           • Some vendors won't incur a real cost other than their time & work setting their products/services up
           • Some vendors will incur a sizable cost like florist & caterer. Maybe they participate for free/we pay for their food &
              floral (alcohol, waitstaff, etc) costs?
     ‣ Printing costs for magazine/workbook/whatever we choose to do
     ‣ Swag bags - Purchase bags (canvas?), fill with vendor contributed items/special offers/etc